Marine marketing specialist The MTM Agency acquired by digital agency IDHL
Digital agency IDHL has acquired marine marketing specialist The MTM Agency, and will utilise The MTM Agency’s creative, strategic client-centric approach in delivering for B2B brands to enhance its offer to its existing clients.
IDHL is a digital agency specialising in accelerating growth through digital performance marketing, web and eCommerce solutions, and data intelligence. From its offices across the UK and in New York, and founded over 25 years ago, its offerings include SEO, consultancy, replatforming and integrated digital marketing to businesses who are looking to expand and grow in their sector.
In 2024 the group united eight of its nine agencies under a collective vision to build the UK’s leading growth-centric digital services agency to deliver value for clients and partners.
The acquisition of The MTM Agency accelerates IDHL’s ability to deliver strategic advice across the entire communications landscape by bolstering its industry-leading capabilities in performance, web, eCommerce and data intelligence. Aligned to IDHL’s mission to accelerate growth for ambitious businesses and brands in the digital economy, the strategic addition brings sophisticated complementary capabilities in creative, strategy and insight, as well as influencer marketing and PR.
Ben Wood, IDHL CEO said:
“At IDHL, we are laser-focussed on providing world-class integrated digital solutions to drive growth for our clients’ businesses.
“Driven by an entrepreneurial mindset, IDHL has evolved by responding to client demand – scaling with new services and solutions to meet their changing needs. This continues to be delivered through organic growth and strategic acquisitions to strengthen our integrated offering.
“The acquisition of The MTM Agency brings our expert teams and leading capabilities together to create a powerful full-service offer that enables us to deepen our understanding of clients’ businesses and their consumers to deliver even more valuable outcomes.”
Marine marketing specialist The MTM Agency is based in Southampton, UK, and helps clients find and capitalise on opportunities to grow using go-to-market campaigns and engaging experiences, including launching a flagship yacht to global media and raising awareness of a marine brand through shipyard visits.
Its services include multi-channel integrated marketing campaigns, reputation management, insight, strategy and product launches.
Gordon Hawes, Co-owner of The MTM Agency, commented:
“For my co-owner Paul Jones and I, The MTM Agency becoming part of the IDHL family is the culmination of an incredible 16-year journey that brought together an exceptional team delivering innovative, insight-driven, and creative solutions which make a positive impact in a rapidly evolving landscape.
“IDHL has shown a deep appreciation for The MTM Agency’s culture, creativity, and ambition, and a clear vision for how we can grow together. Its investment brings the scale, resources, and expertise that will ensure both our people and our clients continue to thrive.”
The acquisition of the marine marketing expert sees IDHL welcome over 80 new colleagues in Southampton and expanding the agency’s strong UK footprint which includes teams in London, Leeds and Manchester.
Wes Maynard, Managing Director of The MTM Agency concluded:
“Joining with IDHL represents an exciting new chapter for everyone at The MTM Agency. The agency was built on a foundation of creativity, collaboration, and purpose, and this next step allows us to continue to build on those values whilst enhancing our offering and staying true to what makes The MTM Agency unique.
“By tapping into IDHL’s network of talent, technology, and performance-driven expertise, we strengthen our ability to deliver powerful, insight-led strategies that own the space between brand, creative, and digital.
“I want to thank Gordon and Paul for everything they have done to make The MTM Agency the business it is today, and I look forward to working with IDHL to build on the strength of their legacy and shape the next phase of The MTM Agency’s evolution.”